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5 Basic Keys to Success on Shopify

How to set your online Shopify store up for success.
Ecommerce
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Introduction

What To Expect

This article outlines five factors that can help new merchants succeed on Shopify.

Audience

This article will be most valuable to Shopify merchants.

Read Time:

  • About About 10 minutes

Photography

Take Consistent Photography

Bulk Editing

Use The Bulk Editor

Optimization

Minimize Customer Clicks

Engagement

Tell An Engaging Story

Promotion

Advertising Your Business

Conclusion

Optimize and Engage

photography camera

Photography

Take Consistent Photography

A crucial factor that's important to any e commerce business is taking consistent photography. You don't have to take the most amazing photography in the world. But it's important that you develop a system for taking consistent photos every time. Look into purchasing a lightbox so that you can take pictures under controlled conditions and photograph your products in the same kinds of environments. In any case, consistent photography is a key to ensuring that your online store looks polished and professional.

Bulk Editing

Use The Bulk Editor

This next tip is a big one for anyone managing a lot of products on Shopify. After selecting any number of products in your online store, hit the edit products link to pull up the bulk editor. This is the fastest way to update product information across a variety of products and can seriously cut down your overhead in managing the products in your online store. If you're not sure how to access the bulk editor, check out our video on Updating Product Pricing in Shopify, in which we walk through how to update product pricing in bulk.

bulk editing in Shopify
customers scrolling through products

Optimization

Minimize Customer Clicks

In terms of increasing conversions, the most important thing you can do is decrease the number of clicks required for your customers to make a purchase. Show off your products right on your homepage. Use featured products and featured collections to ensure that your best products are the first things your customers see when they access your online store.

Engagement

Tell An Engaging Story

Another key to success that any online store can take advantage of is telling an engaging story. Telling a story that engages with your customer base is the best way to make your customers feel good about their purchase. This increases initial conversions, repeat purchases, and the organic traffic that you'll generate through word of mouth.

people discussing brand
social media apps on a phone screen

Promotion

Advertising Your Business

Finally, an absolutely crucial key to success in online sales is advertising your business. The best designed online store won't draw significant traffic on its own without you putting in an active effort to engage with your audience and drive customers to your business. Whether you invest in paid advertising, social media marketing, or any other form of advertisement, it's important that you put an active effort into engaging with your customers and driving traffic to your online store.

Conclusion

Optimize and Engage

If you've made it all the way through this article, you'll now know 5 keys to success on Shopify, which you may notice follow a common theme. All of our top Shopify tips relate to optimizing your customer journey or internal workflow, or relate to engaging with a wider audience. If you think you could use a helping hand, take a look at some of our ecommerce services, or our curated ecommerce resources.

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This post was written by Sara Varasteh for 2h Media with contributions by Aron Murch.