As a brand design agency, we follow proven strategies for branding. Understanding your core values and positioning is the first step to creating targeted branding. We start with the basics ensuring that you have up-to-date user personas and a customer journey map. By formalizing who your target market is, we can then work together to refine your positioning to speak to their values.
Basic visual branding is crucial for creating viable digital communications and print communications. Your brand guidelines are a key tool in ensuring consistency in both brand voice and visual identity. Developing formalized brand guidelines is one of the first steps towards creating consistent content. Another major step is creating your logo. There's a good chance your customers' first impression of your business will be based on their interpretation of your logo so it needs to speak directly to the highest value customers while conveying your brand values. If you're new to working with a branding company, assessing your logo design and brand guidelines is a great place to start.
We prioritize print early on in our design process. When print files are required, we work directly with manufacturers to ensure all specifications are met as early as possible, reducing revisions and bottlenecking late in the process. We're more than a brochure design agency. From mailers to shelf talkers, we can help you take your print communications to the next level.
We create targeted packaging design for all industries from food packaging design to retail packaging design and b2b packaging design. Standing out on the shelf is a key to capturing more sales and converting in-store shoppers. When you work with a 2H Media packaging designer, we can help you plan and design packaging that serves the needs of everyone from the end user to your distributers.
Accessibility is important, and with increasing government regulations such as the ADA and AODA, it's more of a priority than ever. To achieve compliance, you need the right building blocks. With a WCAG brand assessment, we can help you determine the right colour and type combinations to ensure your branded print communications and digital communications are highly legible.
We are pleased to accept two awards from the Guelph Mercury Tribune's 2020 Reader's Choice Awards. Thank you to everyone who voted.