Digital Main Street is a support program for Ontario's main street businesses, funded in part by the government of Ontario. Digital Main Street helps Ontario businesses create personalized to-do lists with recommendations on how to reach their goals, and then pairs them with a list of digital service providers who offer exclusive discounts. Additionally, the Digital Transformation Grant Program and Digital Service Squad Grant program have helped over 3800 main street small businesses capture funding to help support them with their digital expansion.
As a digital vendor, 2H Media has helped countless businesses capture Digital Main Street funding for Digital Transformation. In addition to providing support and services as a digital vendor, we have also coordinated with Digital Service Squads across Ontario to help provide growing businesses with expert support throughout their digital journeys.
“Transforming your business and reaching new audiences online has never been more crucial or more accessible.” — Matthew Herchel, 2H Media Chief Financial Officer
When the Business Centre Guelph-Wellington formed a digital service squad to support the Guelph-Wellington main street businesses, 2H Media helped to organize and educate the squad members. Our goal was to ensure that main street businesses received the most accurate and up-to-date information about the Digital Transformation Grant, and received timely and comprehensive responses to their digital marketing questions. As the Digital Main Street program evolved, we expanded our services to support other small business enterprise centres around Ontario, and take a more active role in working with the digital service squads to help main street businesses understand how to effectively leverage online marketing and sales channels.
Through the Digital Main Street program, 2H Media has worked directly with business owners at no cost to their businesses. Our efforts to walk them through digital marketing challenges have helped position them for success and allowed them to grow into new digital markets. From social media basics to leveraging Google My Business for improved local SEO, we have helped countless main street businesses to expand their online footprints. While our efforts through Digital Main Street began in 2019, the global pandemic in 2020 didn't slow us down. By transitioning to a fully remote model, we were able to continue assisting business owners through remote consulting. Empowering business owners through education is a core value for 2H Media. Digital Main Street has been a pivotal program, allowing us to support a wider range of businesses than ever.
