Located in Elora, Ontario, just on the edge of the village, The Grand River Raceway features Horse Racing, Elements Casino Grand River, and the recently completed GrandWay Events Centre.
2H Media coordinated with Grand River Raceway's existing web developers to provide a robust email marketing pipeline powered by Klaviyo.
“Understanding your audience segments allows for everything from targeted messaging to bespoke scheduling. In email marketing, information is power.” — Matthew Herchel
All Grand River Raceway's email marketing information and data was successfully migrated from Mailchimp to Klaviyo to allow for more powerful email marketing automations. To ensure better customer interaction, dedicated signup forms were created. In addition, new custom templates were designed with thorough consideration of different events and occasions, customer segments, and specific audiences. For better customer interaction, dedicated signup forms were created.