2H Media

What is Retargeting?

What is Retargeting? Transform Clicks to Conversions

Turn past interactions with your business into future conversions with the use of a retargeting strategy.

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Video Transcript

Hello, I'm Cristina Vazquez from 2H Media and we're going to answer the question, "what is retargeting?" Retargeting is advertising to audiences who have seen your ads before or visited your website, opened an email, followed one of your social media accounts, or have interacted with your brand in some way online. Through those data points, you can leverage customized messaging unique to those audiences.

Or you could expand on a given topic knowing they've already learned a little bit about it from your website. The goal is to improve conversion rates while reinforcing your brand and driving repeat visits. If your advertising is very focused on brand awareness, retargeting is a great way to turn that awareness into conversions.

If anything in this video sounds relevant to your business, I encourage you to book a free strategy session with one of our experts. We'll take the time to get to know your business, develop a plan that makes sense for you, and answer any burning questions you may have so that you can move forward with confidence and clarity. If that sounds impactful, book a strategy session. And in the meantime, thanks for watching.