2H Media

LinkedIn for Small Business

Reach a professional audience on LinkedIn.
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Overview

One of the best tools a small business owner can use to connect with other professionals is LinkedIn. When forging partnerships or staying in-touch with clients, this free social networking platform is often the first place they will try to connect. When building your business, it is important to go where your customers are. For connecting with professionals, posting business news, or discovering future employees, LinkedIn is the only social network that's purpose built for businesses. This workshop is hands on; you will create a basic LinkedIn Company Page from scratch, specific to your industry and product offerings.

Agenda (2 hours)

  • Introduction: 10 minutes
  • LinkedIn Personal Page: 25 minutes
  • Creating a Company Page: 35 minutes
  • Creating your first post: 15 minutes
  • Tips and tricks: 20 minutes
  • Q&A: 15 minutes

What You Will Learn

Creating your LinkedIn company profile

During this workshop participants will learn about the importance of building a professional network and establishing personal connections. Additionally, participants will begin expanding their network through their peers, and will explore how to promote content and have their peer follow their business account. This workshop is led by at least 2 facilitators—a technical implementation expert and a marketing and branding specialist—who are available to answer any questions.

What You Will Do

Your first steps

During this workshop, you will build your LinkedIn Company profile, create your first post and start building connections that follow your business. Participants will complete the full LinkedIn company profile creation process specific to their business and industry.

Still Have Questions?

We Have Answers

Here are some of the most common questions we hear before and after the workshop:

What if I already have a a LinkedIn Company Page?

If you currently manage a LinkedIn Company Page, follow along to ensure that your company page is fully complete.

Do I need to have a LinkedIn account?

Yes. A LinkedIn account is required for this workshop and is free.

Who is this event for?

Business owners or managers with the authority to access a main business contact email

What should I bring to the event?

A laptop is required, a smartphone or tablet will not be sufficient

Is this workshop virtual or in-person?

We offer this event virtually, and in-person (whenever possible). If you are booking this workshop for your organization, give us a call to walk through your options. If you are considering attending this workshop, follow us on LinkedIn for upcoming opportunities.

Is this workshop bilingual?

At present, this workshop is only offered in English.

Where will the workshop take place?

If you are booking this workshop for your organization, we are happy to offer the workshop virtually or on-location. If you are considering attending this workshop, follow us on LinkedIn for upcoming venues.

How many people can participate?

This workshop can support up to 40 attendants virtually or 20 attendants in-person.

Have a Question?

Reach out to 2H Media. We're happy to help.
519-835-3009[email protected]