For any product-based company, product packaging is a key part of your operation. From concept to manufacturing to packing and delivery, your approach to product packaging will impact your operational costs, your in-store sales, and the experience of the end-user.
Developing eye-catching, effective, and practical product packaging is a lengthy process that involves a lot of moving parts and sometimes conflicting needs. In this workshop, we will address how to compare your business needs with the needs of retailers and consumers in order to develop a gameplan for sourcing product packaging and coordinating with a designer and manufacturer to create an end result that will maximize your budget, protect your product, and create a satisfying user experience.
Download the Product Packaging Canvas linked under "Resources" above, and start filling in as much as you can.
Bring something to take notes with and be prepared to write down key points.
We offer this workshop virtually, and in-person (whenever possible). If you are booking this workshop for your organization, give us a call to walk through your options. If you are considering attending this workshop, follow us on LinkedIn for upcoming opportunities.
At present, this workshop is only offered in English.
If you are booking this workshop for your organization, we are happy to offer the workshop virtually or on-location. If you are considering attending this workshop, follow us on LinkedIn for upcoming venues.
This workshop can support up to 40 attendants virtually or 20 attendants in-person.