2H Media

Introduction to Email Marketing

Boost Sales, Leverage Automations, Capture Reviews
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Overview

When you build email marketing infrastructure, you are investing in a long-term sales strategy. A month of ad-spend can drive sales now. Applying that same budget to email marketing can drive sales for a year or more. Email marketing is one of the most effective online sales tools. Mastering simple best practices and key concepts can help you increase conversions and avoid the spam filter.

Agenda (1.5 hours)

  • Introduction: 10 minutes
  • The Value of Email Marketing: 10 minutes
  • Best Email Marketing Platform: 10 minutes
  • Email Marketing Terminology: 15 minutes
  • Email Campaign Best Practices: 15 minutes
  • Top 3 Email Automations: 15 minutes
  • Q&A: 15 minutes

What You Will Learn

Understand Email Marketing Basics and Identify Where to Start

Developing an effective email marketing plan is more than just mastering timing or creating the perfect offer; It takes an understanding of why email marketing is so effective and an investment in the core tools that will help you make the most of your email marketing infrastructure. In this workshop, we will explore the value of email marketing, discuss why Klaviyo is the only email marketing platform we support, and introduce campaign strategies and automation that any small business can utilize in their email marketing plan.

Still Have Questions?

We Have Answers

Here are some of the most common questions we hear before and after the workshop:

What do I need to bring?

Bring something to take notes with and be prepared to write down key points.

Is this workshop virtual or in-person?

We offer this workshop virtually, and in-person (whenever possible). If you are booking this workshop for your organization, give us a call to walk through your options. If you are considering attending this workshop, follow us on LinkedIn for upcoming opportunities.

Is this workshop bilingual?

At present, this workshop is only offered in English.

Where will the workshop take place?

If you are booking this workshop for your organization, we are happy to offer the workshop virtually or on-location. If you are considering attending this workshop, follow us on LinkedIn for upcoming venues.

How many people can participate?

This workshop can support up to 40 attendants virtually or 20 attendants in-person.

Have a Question?

Reach out to 2H Media. We're happy to help.
519-835-3009[email protected]