Fawn & Doe Baby Co is a women-led company dedicated to offering safe, ethically sourced, and eco-friendly baby products.
Fawn & Doe Baby Co. has curated a full line of ethical baby products designed specifically to protect delicate skin and the environment. Offering the entire selection to North America meant creating an easy to use eCommerce store. Our designers worked to expand the Fawn & Doe branding to best represent their brand online. We recommended Shopify, and facilitated the implementation of their online store. The first few collections were created, and personalized training was provided to help Fawn & Doe continue to grow their store.
Fawn and Doe's existing brand assets were expanded to increase functionality and conversion rates in an eCommerce specific environment. Additional fonts and colours were selected to improve legibility and contrast. A new horizontal logo lockup was created to allow the Fawn and Doe logo to be placed in the website header. All new brand assets were created in close collaboration with the client to ensure that the brand voice continued to speak clearly.
The Fawn & Doe Shopify store features a full suite of modern design elements. Large images and plentiful white space allow products to stand out and speak for themselves. A product filtering system was introduced to best represent the first collection of products and ensure future proofing for rapid expansion to product offerings. Product filtering also creates an incredibly easy to use user-experience.
Fawn & Doe's Shopify theme was customized to better represent their expanded branding. Element styles were modified to create a softer appeal catering to new parents. CTA styles were modified to improve visibility of key elements, and improve click through rates.