Potestio Law is a personal injury firm dedicated to representing Canadians in Toronto, Thunder Bay and Vaughan in a full suite of liability and injury claims. The lawyers and clerks at Potestio have over 25 year of experience in Personal Injury Law and have tried and argued cases in the Ontario Court of Appeal, the Ontario Divisional Court, The Superior Court of Justice and the Financial Services Commission of Ontario.
With offices throughout Ontario and an increasingly recognizable brand, we worked with the Potestio leadership team to refine their visual identity to maximize consistency and messaging. With fierce competition in the legal industry, maintaining key portions of specific brand values was critical in ensuring past clients were able to recognize the step forward.
“Understanding the differences in vastly contrasting service locations lead to the creation of modern colours and imagery while maintaining rural heritage.” — Ben Honer, Design Lead
Creating a structured process and clear guidelines encourages the growing Potestio management team to maximize every opportunity when communicating with clientele. Simple and easy to use documentation was created to allow team members of all technical abilities the capability to promote the brand. From business cards, to exterior signage, the Potestio brand is now consistent across all mediums.