Robin’s Nest Family Care is a natural health-care clinic in Guelph, Ontario that provides a wide range of treatment options as well as a safe and restorative space for those seeking answers to their medical questions. Build by community minded individuals, whose sole purpose is to make Guelph and surrounding areas healthier, naturally.
2H Media worked closely with the Robin's Nest leadership to create a modern website that showcases the Robin's Nest services. The website is built on modern practices and standards with a user-first design that allows Robin's Nest to control their own content without the need for trailing development fees. Jennifer Andrews of FreshLeaf marketing collaborated on the project, further shaping the Robin's Nest brand voice, and providing ongoing social media advisement and direct mail support.
The Robin's Nest website was designed to prioritize readability and brand voice. Ample white space allows images and text to stand out. Repeated use of photos showing staff interacting with each other and customers, combined with plentiful references to family, collaboration, and understanding showcase the Robin's Nest commitment to treating their patients with respect and care.
A robust Toolset implementation was developed to allow the Robin's Nest team to control their own content without the need for advanced programming knowledge. Practitioners and services can be added, updated or removed dynamically through simple forms, and Toolset handles the rest.
Online bookings through JaneApp give Robin's Nest an industry specific option for appointment bookings that is familiar to their client base. The out of the box solution is integrated directly into the main navigation of their website with a highly visible call to action that drives clients to book appointments.
A direct mail campaign was created utilizing a compact postcard to emphasize key services and brand values. The direct mail campaign raised brand awareness and directed potential clients to the website to learn more about Robin's Nest.