The GrandWay is a brand-new entertainment and events centre located in Elora, Ontario. Specializing in entertainment and experiences, The GrandWay features several unique spaces, ready to accommodate events of all shapes and sizes.
2H Media was approached to coordinate with The GrandWay's existing web development team to drive traffic to the new event centre's website and increase event bookings.
“The primary purpose of most websites is to convert visitors into customers. If a website is an engine, then your advertising efforts are the fule.” — Aron Murch
To optimize email marketing efforts, custom templates where created for distinct customer segments such as corporate clients and wedding clients. For optimal customer interaction, signup forms were integrated as pop-ups and embeds in key locations on the website, as well as automatically tagging sign-ups in the appropriate audiences.
The Grandway was looking to launch new advertising campaigns to drive traffic to their website and increase weddings and event venue rentals with a focus on existing packages. Our approach was to encourage data-driven results and maximize the value of their ad spend. By optimizing cost-per-click and conversion campaigns, our goal was to achieve the highest possible optimization score, resulting in more effective ads optimized for price and performance.