Third Moon Brewing is a small team of craft beer lovers focused on the modern beer styles they love to drink, and on styles that can be difficult to find locally. The dedicated team at Third Moon Brewing combines masterfully brewed beers with wicked dark gothic imagery to create a brand and product line that stands out from the crowd.
2H Media partnered with Third Moon Brewing to create formalized brand guidelines and migrate the bold craft brewery from the default, unconfigured Debut theme to a fully customized Online Store 2.0 enabled Dawn theme.
“Working with a brand that exudes this much creativity is a real treat. The Third Moon Brewing visual identity is as bold and unrelenting as the flavourful beers the company is known for.” — Aron Murch, 2H Media Chief Information Officer
In preparation for the launch of their updated Shopify website, we prepared new brand guidelines to fully portray Third Moon Brewing's visual identity. To ensure accessibility, we chose their brand colours carefully, following the Web Content Accessibility Guidelines 2.0 (WCAG 2.0). To create a unique and consistent look, the typography was selected based on the client's existing logo.
Using Shopify's Online Store 2.0 and the Dawn theme allowed us to create powerful efficiencies such as standardized disclaimers in templates, metafields for ABV ingredients, and much more. Through intense customization to the theme, Third Moon Brewing's brand can now fully stand out.
Robust fully custom sections built for use in the Shopify customizer allowed for additional powerful features such as filterable Google Maps to showcase the brewery's locations and venues. In addition, all the information regarding tasting notes is automatically pulled from the product metafields, allowing Third Moon Brewing to update key features and details without needing to make any modifications to the source code of their website.
Through app integration, Third Moon Brewing's Untappd page as well as their Instagram feed have been integrated into their website to showcase their up-to-date list of draft beers along with their latest social media updates and photos.