2H Media

Introduction to eCommerce

Learn what it takes to sell online.
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Selling a product to a customer you have never met is the holy grail of commerce. From Shopify to Amazon and Etsy, we break down all the misconceptions of selling online. With an estimated $3.5 trillion (2019) spent online each year, now is the best time to offer your products to a larger audience. Is your brand ready to launch?

Agenda (2 hours)

  • Introduction: 10 minutes
  • eCommerce ecosystem overview: 10 minutes
  • Audience and product development: 30 minutes
  • Distribution and fulfillment: 30 minutes
  • Calculating profitability: 10 minutes
  • Q&A + resource sharing: 30 minutes

What you will Learn

Understand the eCommerce ecosystem.

During this workshop, you will learn the 5 key areas of eCommerce: Audience, Product, Fulfillment, Marketing, and Value. Participants will complete an eCommerce Business Model Canvas specific to their business. You'll gain the insight to choose an eCommerce platform that best suits your unique business model. This workshop is led by at least 2 facilitators—a technical implementation expert and a marketing and branding specialist—who are available to answer any questions.

What you will Do

Your first steps.

You will learn what products are best to sell online, how to find an audience, how to determine the best methods for shipping and fulfillment, how to retain customers, and much more. Participants will choose a product, define their audience, understand their marketing strategy, and run a profit margin calculation. We recommend a new canvas be created for each product/ audience you plan on selling to. This workshop is extremely hands on.

Still Have Questions?

We Have Answers

Here are some of the most common questions we hear before and after the workshop:

How can I prepare beforehand?

Have a general sense of why your product is valuable and to whom it provides value. Create a list of comptetitors who are selling a similar product.

What do I need to bring?

A pen and paper is required. There will be extensive online searching. A laptop is highly recommended, but a phone or tablet can also be used.

Where can I find the eCommerce Business Model Canvas?

Each participant will receive an 11x17 canvas at the beginning of the workshop. Additional canvases can be downloaded for free on the online workshop page.

Is this workshop virtual or in-person?

We offer this workshop virtually, and in-person (whenever possible). If you are booking this workshop for your organization, give us a call to walk through your options. If you are considering attending this workshop, follow us on LinkedIn for upcoming opportunities.

Is this workshop bilingual?

At present, this workshop is only offered in English.

Where will the workshop take place?

If you are booking this workshop for your organization, we are happy to offer the workshop virtually or on-location. If you are considering attending this workshop, follow us on LinkedIn for upcoming venues.

How many people can participate?

This workshop can support up to 40 attendants virtually or 20 attendants in-person.

Have a Question?

Reach out to 2H Media. We're happy to help.
519-835-3009[email protected]