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3 Best Uses of The Image Banner Section in Shopify Online Store 2.0

3 ways to elevate your online Shopify store using the image banner section.
Shopify
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Introduction

What To Expect

If you have spent some time on Shopify, you have probably come across the 'image banner' section. Image banners in Shopify are usually full-width sections featuring an image with a heading, a subheading, and a button. Additionally, image banners are easy and quick to customize, making them a great component to use when designing your Shopify store. In this article, we will discuss top 3 ways you can use an image banner section in your online Shopify store.

Audience

Shopify Merchants

Read Time:

  • About 5 minutes

1. Hero Section

Make an Impression

2. Breaking Down Your Webpage

Improve Structure

3. CTA

Call-To-Action

1. Hero Section

Make an Impression

A hero section is a full-width section that appears on top of a webpage or a landing page right below the main menu. Your hero section is the first thing that users see when visiting a webpage. Hero sections are also one of the most viewed elements on your website, making them extremely valuable.
You can create captivating hero sections by adding an image banner on top of a webpage on your Shopify website. Using an image banner for your hero section allows you to showcase high-quality photos that represent your business, products, and service offerings.
Use the title section on your image banner to write a powerful headline to grab customers' attention, introduce your business, or the page content. You also have the opportunity to write a strong subheading to support your main heading. In Shopify, every image banner section comes with a customizable button as well. We recommend you use this button with a clear call-to-action to guide customers through your website.

Macbook showing AHead Simulation's hero section

2. Breaking Down Your Webpage

Improve Structure

Since image banners are full-width components, when used strategically, they are great for breaking down a webpage and helping with the information flow. An image banner could be an excellent transitional element on your webpage if you are trying to separate two sections. By adding an image banner, you can create an aesthetically pleasing gap between two sections without it looking bulky or overwhelming. You can also feature any important headlines or call-to-actions that might be relevant.

Macbook showing Hauser's website with an image banner section

3. CTA

Call-To-Action

A call-to-action or CTA is a concise and brief statement that tells your audience what is the next step or action that they should take. For websites or online stores specifically, buttons with text such as "shop now" or "contact us" are some of the most common examples of what a call-to-actions could look like. Image banners are helpful elements to grab customers' attention when browsing your website or going through a webpage. Additionally, since every image banner in Shopify comes with a button, we highly recommend you customize your image banner button with a clear and strong CTA to guide your customers through the next steps. For example, depending on where your image banner is located, you might choose to add a link to your latest collection, your contact information, or more. Lastly, complete your image banner section by writing a robust and impactful heading and subheading that is appealing and convincing.

Macbook screen showing Sidonios website using the image banner section and a call to action

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This post was written by Sara Varasteh for 2h Media with contributions by Aron Murch.