Product stories in Shopify are customizable blocks on a product page that outline, share, and illustrate details about your product. Think of this feature as an engaging and more dynamic addition to your product description. This article outlines five tips that can help Shopify merchants build amazing product stories in Shopify.
The best and most efficient way to create outstanding product stories is to use metafields to elevate your product pages. Even though your Shopify theme comes with a default product page template out of the box, you can take each product page to the next level by using metafields instead of creating multiple new page templates. Using metafields allows for more customizability on each page and ultimately helps you create dynamic and unique product stories.
An important factor to focus on when building product stories on your product pages, is understanding your customers and your audience. Think about their journey as a customer, the key problem they are trying to solve, their ideal solution, and what information plays a key role in their decision. Additionally, for more complex or tech-based products, you could use some statistics or specific terminologies that might be important to your audience. This crucial step determines your approach to building product stories, your tone, and what information to include.
Product features are technical details about your product and benefits are how certain features can make customers' lives easier. Customers are looking for a solution to their problem, and this is your opportunity to outline 'how' and 'why' your product can be the right solution for them. Instead of only focusing on the technical aspect of your product, try to explain how these features are beneficial to your customers in a simpler way that resonates with them. Avoid overwhelming your audience with technical information that is hard to consume and instead use simple words and sentences to communicate any key information.
Product Stories are great for engaging with your customers by communicating more information about your product in an engaging and seamless way. This is your chance to educate customers on your product, introduce them to your product and brand experience, and make an impression. We recommend you focus on answering any questions customers might have about your product and how it could solve their problem. The ideal format or method could depend on your product, brand, and target audience.
Use high-quality images to showcase the strengths of your product. Show how it is used and include some real-life shots. Staged shots also help your customers envision your product and how it would look in their space. If you have the opportunity to capture 1 or more videos of your product in action, this is the best way to engage your visitors.
